Accelerating Property Sales for a Residential Development

Industry: Real Estate / Property Development

Market: Nigeria (with diaspora investor targeting)

The Challenge

The developer had completed a residential project but struggled with slow sales velocity. Traditional agents and listing platforms were generating awareness but not urgency or commitment from buyers.

Litt Grow Strategy

Litt Grow implemented a demand-acceleration strategy focused on buyer confidence and speed to decision:

Pre-qualified buyer campaigns targeting investors and end-users

High-conversion landing pages for the development

Video and visual-first ads showcasing lifestyle, not just property features

Retargeting campaigns to nurture undecided prospects

Automated follow-ups via WhatsApp and email

How Litt Grow Delivered

We positioned the property as a time-sensitive opportunity, using scarcity-based messaging, social proof, and clear value propositions while ensuring compliance and transparency.

Results Achieved

Faster inquiry-to-viewing turnaround

Increased number of serious buyer appointments

Reduced property time-on-market

Improved marketing-to-sales alignment

Outcome

The development achieved consistent sales momentum supported by a scalable digital marketing system rather than reliance on offline agents alone.