Smart Properties

Driving Qualified Leads for a Real Estate Business

Industry: Real Estate
Market: Nigeria with international buyer interest

The Challenge
The real estate business had quality properties but faced low online visibility, inconsistent lead flow, and a high volume of unqualified inquiries. The client needed serious buyers, not just traffic.

Litt Grow Strategy
Litt Grow designed a lead-quality–focused growth system, including:

  • Buyer persona segmentation (local buyers, diaspora investors, first-time buyers)

  • High-intent lead generation campaigns on Meta and Google

  • Conversion-optimized property landing pages

  • WhatsApp and CRM lead qualification automation

  • Retargeting for site visitors and inquiry drop-offs

How Litt Grow Delivered
Instead of pushing generic ads, Litt Grow focused on intent-based messaging—pricing clarity, location benefits, and investment value—while filtering inquiries through structured lead forms and automated responses.

Results Achieved

  • Increased volume of qualified property inquiries

  • Reduced time spent on unqualified leads

  • Improved viewing-to-conversion ratio

  • More predictable monthly inquiry flow

Outcome
The real estate business moved from random inquiries to a structured, scalable lead acquisition system that supported consistent property sales.


Why Litt Grow Works for Real Estate

Driving Qualified Leads for a Real Estate Business

Industry: Real Estate
Market: Nigeria, with international buyer interest

The Challenge
The real estate business had quality properties but faced low online visibility, inconsistent lead flow, and a high volume of unqualified inquiries. The client needed serious buyers, not just traffic.

Litt Grow Strategy
Litt Grow designed a lead-quality–focused growth system, including:

Buyer persona segmentation (local buyers, diaspora investors, first-time buyers)

High-intent lead generation campaigns on Meta and Google

Conversion-optimized property landing pages

WhatsApp and CRM lead qualification automation

Retargeting for site visitors and inquiry drop-offs

How Litt Grow Delivered
Instead of pushing generic ads, Litt Grow focused on intent-based messaging—pricing clarity, location benefits, and investment value—while filtering inquiries through structured lead forms and automated responses.

Results Achieved

Increased volume of qualified property inquiries

Reduced time spent on unqualified leads

Improved viewing-to-conversion ratio

More predictable monthly inquiry flow

Outcome
The real estate business moved from random inquiries to a structured, scalable lead acquisition system that supported consistent property sales.

Why Litt Grow Works for Real Estate Brands

Litt Grow understands that real estate success depends on:

Lead quality, not vanity metrics

Trust-driven messaging and transparency

Fast follow-up and buyer education

Location-specific targeting

Scalable systems that support long sales cycles

r Real Estate Brands

Litt Grow understands that real estate success depends on:

  • Lead quality, not vanity metrics

  • Trust-driven messaging and transparency

  • Fast follow-up and buyer education

  • Location-specific targeting

  • Scalable systems that support long sales cycles